Philips has recently announced their latest Cinema 21:9 LCD television which allows you to enjoy movies as you would in the cinema.

The new Cinema 21:9 boasts a 56” screen that is shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen. It uses a three-sided Ambilight Spectra which combines with the on-screen action to completely immerse you in the movie and deliver the ultimate home cinematic viewing experience.

If you’re tired of traditional LCS televisions which loses the full scope of the original shot or by displaying the picture in letterbox format then Cinema 21:9 will solve this problem for you by giving you an uncompromised and absorbing cinematic viewing experience, never before available in the home.

Des Power, Senior Vice President Marketing Television, Philips Consumer Lifestyle, commented: “With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you can get without buying a ticket. We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”

He added, “Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking.”

More product details will be available next month. The LCD TV itself will be available in sping 2009

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